Safety Features in Cars are Top Priority for Canadian Drivers

According to a 2022 survey conducted by Nissan Canada in partnership with the Canada Safety Council, four in five Canadians expressed that they have gotten used to having at least one driver-assistance feature in their vehicle. The survey also shows that approximately seven in ten drivers feel that these technologies could help them avoid potential accidents.

Driver-assistance technology is described as any tool installed in a vehicle that uses technology to render the task of driving easier and, most importantly, increase car and road safety. These can include intelligent cruise control, blind spot and lane deviation warnings, forward collision warnings, rear view cameras, rear automatic braking, and more. 

To raise awareness for this year’s National Road Safety Week, which runs from May 17-23, automotive giant, Nissan and non-profit charitable organization, Canada Safety Council partnered together to understand which in-car technologies help Canadians feel safer on Canadian roads.

With driver-assistance features becoming more prevalent in the Canadian road safety landscape, this survey was designed to better understand the features that Canadians deem to be most important allowing automakers to provide the most practical and sought-after technologies in cars.

“Nissan has been the first to market a number of advanced driver-assistance technologies globally, and we remain committed to developing the most useful safety features so we can roll them out in our most popular models,” said Steve Milette, President, Nissan Canada Inc.

“The results of this poll are well in-line with our internal research which serves as a direction for us to understand our customers’ needs and expectations. This helped us in developing the Nissan Safety Shield 360, a suite of advanced driver-assistance systems, that use electronic aids to provide drivers with more comfort and safety, now offered as standard in 10 of our most sought-after models.”