News Bites

  • We are accepting applications for the Sarah Beth Therien Memorial Scholarship. Our French and English press releases were printed in community papers across the country, and news of the scholarship appeared in the Ottawa Citizen. We are contacting post-secondary institutions and high schools to increase our exposure. Information about the $2,500 scholarship and the application form are available at www.canadasafetycouncil.org, and at www.ScholarshipsCanada.ca. The scholarship selection committee includes John Dalrymple-Fraser, Chairman of the Board of the Canada Safety Council, and Emile Therien, Sarah’s father and past president of the CSC. The selection committee will also include a current CSC staff member.The purpose of the scholarship, along with honouring Sarah’s memory, is to raise the profile of safety in the minds of young Canadians and to spur creative safety initiatives across the country.The competition is open to current undergraduate and college students. High school students entering their first year of post-secondary studies are also eligible to apply. Applications will be accepted until June 15, 2013. Judging is anticipated to commence shortly thereafter.
  • Applications are also being accepted for the National Police Award for Traffic Safety to recognize excellence, dedication and initiative in the field of traffic safety by enforcement officers across Canada. The purpose of this award is to identify and commend active enforcement personnel for their work to improve traffic safety, and to encourage others to implement new initiatives or publicize those in which they are already involved. The award is specific to an outstanding achievement completed or reaching a significant milestone within the 2012 calendar year. Best practices collected through the award process are shared broadly with Canada’s police community.The deadline for submissions is June 15, 2013. For more information, please contact Judy Lavergne at (613) 739-1535 ext. 221.
  • We are celebrating a very successful campaign on firearms safety in the home. This year saw our media exposure more than double that received during the campaign in 2011-12. The campaign has grown to highlight the importance of safety training, along with the need to lock and unload firearms at home. Conservative estimates suggest our public service announcements reached a broadcast audience of over eight million Canadians, with an ad value approaching $100,000.
  • The 55 Alive Driver Course is getting revamped. We are currently consulting with instructors to determine how best to update the curriculum. Once completed, the course will incorporate new information on topics from medical and vision considerations to driving techniques. Changes in vehicle technologies and new regulations governing mature drivers will also be included.
  • We are continuing the conversation on drugged driving by creating a series of articles on the topic. This is a project we started during National Safe Driving Week in December 2012 to focus on impairment by drugs, rather than alcohol, while driving. Our series has worked to raise awareness that drugged driving is almost as deadly as drunk driving.
  • We are excited to partner with Bridgestone to launch Canadian content for www.TeensDriveSmart.ca! The website will offer information for kids, parents, teachers, and teens on the dangers, challenges and responsibilities facing new drivers.  The information will be available in English and French.
  • The ARGO training course is being well received. Courses will be available as registration numbers permit, with a maximum of eight students per course. Additional instructors will be trained in the coming months to deliver the courses in more jurisdictions across Canada.
  • National Farm Safety Week was March 14 to 20, and this year we focused on vehicle and machinery safety on the farm. Our goal was to raise awareness that up to 70 per cent of all agricultural fatalities are machine related, and that safety always needs to be the primary consideration. CSC conducted dozens of radio interviews on farm safety week, which was especially well-received by our media partners in rural areas. The response is encouraging and indicates a strong, continued interest in the area of farm safety.
  • Our Twitter audience has tripled since this time last year, and we are rapidly approaching 1,500 followers on this social network. With more followers, we are able to establish a stronger online presence and strategically communicate our safety information to more people. Follow us on Twitter @CanadaSafetyCSC.

 

Looking ahead

  • PREVNet’s 7th annual conference is May 6 to 7 in Toronto.  PREVNet is a CSC partner that aims to stop bullying in Canada and to promote safe and healthy relationships for all Canadian children and youth. Topics covered at the conference will include the latest information on the roles of parents, individuals and organizations in reducing cyberbullying, and information on identify children who may bully and how to help them. To register for the conference, visit www.prevnet.ca
  • Our Annual General Meeting is April 24, 2013. Members are encouraged to attend.
  • National Summer Safety Week is May 1 to 7. Our focus will be on summer safety for children. Possible topics include bicycle safety, safety at the pool and at the lake, and window and blind cord safety.
  • We are getting ready for National Road Safety Week. This safety week will focus on safe teen driving, and how road safety is a community effort.